CLINICAL TRIALS · PATIENT · RECRUITMENT HEALTHCARE
Patient Recruitment Advertising for Clinical Trials
How Star Digital Marketing connects hard-to-reach patients with the right trials through precision digital advertising.
ad impressions delivered
clicks to trial information
clinical trials supported
advertising channels
The client & the challenge
OUR APPROACH
We run precision digital advertising built specifically for clinical-trial recruitment: find qualified patients at scale, route them to eligibility pre-screeners, and connect them with the nearest study site.
Every campaign is multi-channel, geo and site-targeted, conversion-tracked and built on compliant, patient-first creative.
The challenge
- Eligible patients are rare, geographically scattered and hard to reach through traditional outreach.
- Recruitment is time-sensitive: every week of delay extends trial timelines and cost.
- Patients must live within reach of an active study site.
- Messaging must be accurate, sensitive and compliant for regulated health audiences.
Our recruitment advertising method
Precision targeting
Condition, demographic, caregiver and geo targeting down to a radius around each study site.
Multi-channel reach
Search and social working together: Google, Microsoft
Bing, Meta, Reddit and geofencing.
Funnel to eligibility
Compliant creative
Accurate, sensitive, patient-first messaging built for regulated health audiences.
Platforms & channels we managed
Oncology
Neuro-oncology
Breast cancer
Epilepsy
Sleep medicine
Google Business Profile
Neurology
Rare & advanced disease
Pediatric studies
Sponsor identities are withheld for confidentiality. Campaigns are described by indication and therapeutic area.
Results that move enrollment
2M+
AD IMPRESSIONS
Qualified patients reached across search and social.
85K+
CLICKS TO TRIAL INFO
3.6%
BLENDED CTR
6+
CLINICAL TRIALS
Across oncology, neurology
and sleep medicine.
Reach across channels
Impressions by advertising channel
Patients engaged
Search and social work together: high-intent search on Google and Microsoft Bing captures patients actively looking for treatment options, while Meta, Reddit and geofencing build condition awareness and reach caregivers at scale.
More highlights
$0.48
blended cost per click
40+
20-mi
targeting radius around sites
End-to-end
conversion tracking
Multi-channel execution & targeting
Each channel plays a distinct role in finding, qualifying and routing patients to study sites.
Google Ads
High-intent search: patients actively seeking treatment options.
Microsoft Bing
Older, insured search audience that over-indexes for trials.
Meta (Facebook / Instagram)
Condition and caregiver targeting at scale.
Lookalike
audiences
Engaging patient communities around specific conditions.
Condition
subreddits
Community
targeting
Awareness
+ intent
Geofencing
Serving ads to devices seen near hospitals and study sites.
20-mi
site radius
GroundTruth
platform
Device
level targeting
Geo & site-level targeting
Precision down to the site
From impression to eligibility
A focal-onset epilepsy trial, one month of website tracking. Every step from visit to eligibility is measured.
348
MONTHLY SITE VISITS
15
CLICKED TO CONTACT A SITE
7
REACHED ELIGIBILITY PRE-SCREENER
100%
CONVERSION TRACKED
The patient funnel
Visits to eligibility actions, one month
Where the patients came from
- Paid social (Facebook & Instagram) drove the majority of qualified visits.
- Google paid search captured high-intent patients researching the condition.
- Visitors arrived across desktop and mobile, mapped to device and source.
- Every visit is tagged by state and routed to the nearest study site.
Why it matters
Tracking the full funnel lets us optimize spend toward the patients most likely to enroll, not just clicks.
The patient journey we optimize
Ad impression
clicks to trial information
Site contact
Enrollment
We measure and optimize each step, shifting budget toward the channels and geographies that move patients all the way to enrollment.
Trials we have supported
A selection of recruitment campaigns by indication. Sponsor names withheld for confidentiality.
Biliary tract cancer
Oncology. National recruitment across 40+ states.
HER2+ breast cancer
Oncology. Geo-fenced within miles of active sites.
Neuroendocrine carcinoma
Oncology. Precision messaging for an advanced-cancer group.
Rare
population
Search + social
mix
Narcolepsy / IH
Sleep medicine. Awareness and screening at scale.
National
reach
Sleep med
area
Focal-onset epilepsy
Neurology. Full funnel tracked to eligibility.
348
monthly visits
15
site contacts
7
pre-screener
Pediatric seizure study
Neurology. Reaching caregivers of pediatric patients.
Caregiver
targeting
Search + social
mix
Neurology
area
Built to accelerate enrollment
Recruitment timelines make or break a trial. We help sponsors, sites and research partners fill studies faster by putting precise, compliant advertising in front of the right patients, in the right places, and measuring every step to eligibility.
Built for regulated health
Accurate, sensitive, compliant creative for patient and caregiver audiences.
Precision targeting
Condition, demographic, geo and site-radius targeting that reaches enrollable patients.
Multi-channel under one roof
Google, Bing, Meta, Reddit and geofencing planned and optimized together.
Funnel and outcome focused
Optimized toward pre-screeners, site contacts and enrollment, not vanity clicks.
How we start a new study
1. Scope & sites
Map eligibility, study sites and target geographies into a recruitment plan.
2. Build & comply
Compliant creative, pre-screener routing and conversion tracking set up.
3. Launch
Search, social, Reddit and geofencing launched and optimized to cost per lead.
4. Report & scale
Transparent funnel reporting and scaling toward enrollment targets.
Let's accelerate your trial enrollment.
We would welcome the chance to build a recruitment advertising plan for your study.
sehar@stardigitalmarketing.org
