NUTRACEUTICAL · HEALTH · WELLNESS
Building a Science-Led Health Brand's Digital Presence
How Star Digital Marketing grew Dr. Eugene Lipov’s audience, engagement and authority across every major platform.
TikTok views, one viral post
Instagram view growth
platforms managed
SEO health score
The client & the challenge
The client
Dr. Eugene Lipov is a board-certified anesthesiologist, pain physician and psychobiologist, a pioneer of the Stellate Ganglion Block for PTSD/PTSI and the author of The God Shot and Brain on Fire.
A leading clinical authority, but starting with limited momentum and a fragmented digital footprint heading into a major book launch.
The challenge
- Redundant, inconsistent social accounts with no unified brand identity.
- Low engagement and limited organic reach despite strong subject-matter authority.
- Redundant, inconsistent social accounts with no unified brand identity.
- Redundant, inconsistent social accounts with no unified brand identity.
Our approach: end-to-end, full-funnel execution
SEO & website
Social management
Short-form reels
Content & analytics
SEO blogs and authority
content, plus
performance tracking for
data-driven optimization
and measurable ROI.
Platforms & channels we managed
TikTok
YouTube
Google Business Profile
Tumblr
Website & SEO
Blog
Newsletter
Google & Meta Ads
One integrated engagement across SEO, social, content and paid, not siloed tactics.
Results that speak for themselves
285,555
Instagram views
138,400
accounts reached
Instagram reach, up 112.3%.
181,591
Facebook views
Total views, up 9.6% in three months.
374,400+
TikTok views
Our approach: end-to-end, full-funnel execution
Cumulative views by platform
Our approach: end-to-end, full-funnel execution
Growth across key metrics
More highlights across the engagement
841K+
374,400+
4,100
83.6 h
40+
backlinks generated for off-page SEO
84/100
website SEO health score
Performance across every platform
Organic-led growth, up 154.5% in views.
Facebook / Meta
Paid and organic reach.
TikTok
One viral post reached 310,507 accounts.
YouTube
858 monthly audience, 2.1% click-through rate.
LinkedIn & GMB
Google Business Profile optimized for local search.
Content distribution
Pinterest, Tumblr and social syndication driving off-page SEO authority.
PTSD
content pillars
One integrated team, nine platforms, a single coordinated strategy.
Every channel above is planned, produced, published and reported on in-house by Star Digital Marketing.
A viral moment, straight from the platforms
A single educational TikTok broke out, then strong, sustained performance on YouTube.
TikTok: the viral post
372,378
post views
310,507
reached
70,538
likes
1,432
shares
462
comments
YouTube: a growing channel
Technical SEO that compounds
Behind the social growth, we rebuilt the website’s technical SEO foundation and off-page authority.
84/100
SEO HEALTH SCORE
87.2%
PAGE INDEXABILITY
40+
BACKLINKS GENERATED
4
BLOGS PUBLISHED
Authority content in May alone.
Site health score: 84 / 100
Technical fixes delivered
- Reduced large volume of 4XX and crawl errors; improved crawlability and indexing.
- Cleaned sitemap inconsistencies and fixed 3XX redirect issues.
- Implemented proper H1 headings and corrected conflicting meta descriptions.
- Fixed hreflang issues for stronger international SEO structure.
- Fixed broken external links and pages with no inbound links.
- Referring domains up ~4, with steady acquisition of new linking sites.
High-value keywords we target and track
| Target Keyword | Est. Monthly Searches |
|---|---|
| anxiety treatment | 110,000 |
| panic attack treatment | 60,500 |
| insomnia treatment | 22,200 |
| PTSD treatment | 20,700 |
| trauma treatment | 1,500 |
| PTSD therapy for veterans | 480 |
| dual sympathetic reset | 390 |
| SGB treatment | 320 |
Technical SEO that compounds
This is exactly where we work best: science-backed, ingredient-led health and wellness brands that grow
through credible education, consistent presence and disciplined performance marketing, not hype. The
Lipov engagement shows how we take a clinically authoritative brand and turn that authority into reach,
engagement and audience growth across every platform.
Built for regulated health & wellness
We work fluently in nutraceutical, supplement and healthcare messaging: educational, compliant and credibility first.
Authority into audience
We translate clinical and scientific credibility into content that audiences actually engage with and share.
Full-funnel under one roof
SEO, organic content, social, analytics and paid, all coordinated so reach converts to demand.
Built to go viral, and to last
Breakout moments like the TikTok post, backed by a compounding technical SEO foundation.
How we approach a new engagement
Audit & strategy
Full audit of accounts, website and analytics; positioning and a 90-day roadmap.
Foundation
Brand identity, technical SEO fixes, GMB and tracking, account consolidation.
Always-on growth
Content engine, reels and paid campaigns across every platform, optimized live.
Report & scale
Transparent monthly reporting (like this one) and scaling what works.
Let's build your brand's digital presence the same way.
We would welcome the chance to share a tailored 90-day plan for your brand and team.
sehar@stardigitalmarketing.org
